From the prestigious Giro d'Italia to French Rugby, few things are more sought after than a pink jersey.

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Paris' Stade de France shocking pink stadium seats, the Paris Rugby team unorthodox choice of pink as their jersey colour through to the hardened cyclists in the gruelling Giro d'Italia - pink has become symbolic of high performance, world class, tough as nails athletes who want nothing, but nothing more at the end of the day than a pink jersey on their finely honed and machine like bodies.

La Vie en Rose (Life in Pink) most certainly became a big thing and a sign of prestige. If I have to be absolutely honest, and from a personal perspective - things would probably not have worked out all that well for any guy in my formative years who would have pitched up in a pink rugby Jersey. Never mind a figure hugging pink spandex cycling outfit.

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Today, pink is prestige. The Giro d'Italia's official website uses the following glowing description for the jersey which you and I are unlikely to be crowned with "Pink like the “Gazzetta dello Sport, like a newspaper’s page, like those leaflets handed out on the top of a hill and then laid over the stomach as a protection from the cold of the descent. Pink like a champion’s dawn. The pink jersey prerogative of the number one in the place list."

The prestigious pink jersey symbolises the values of Leadership, Triumph, Team Spirit.

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