SportsTalkSocial.com Ad Report (09/25/19 - 10/01/19)

Our estimated ad revenue is drastically down based on the ad server export. We've not confirmed with the Steem Engine team but the assumption is that this is a better defined algorithm to actual payouts. We'll work this week to confirm that and see if we can have more details for everyone next week on the drop.

We've also seen a drop in requests and impressions this week despite continued active users. Our session duration is still holding around 8 minutes and 25 seconds so I'm assuming this is more or less a better alignment of recording on the ad servers part. I don't see any indicators of a major usage drop via our analytics.

Current SportsTalkSocial.com Website Statistics

Day	Requests	Impressions	Clicks	CTR	Revenue	eCPM
10/1	10,655	10,359	-	-	$2.10*	.20
9/30	10,978	10,738	-	-	$2.06*	.19
9/29	7,963	7,755	-	-	$.66*	.09
9/28	9,283	9,023	-	-	$.90*	. 10
9/27	10,409	10,021	-	-	$2.09*	.21
9/26	14,886	14,507	-	-	$4.84*	.33
9/25	20,339	19,757	-	-	$9.69*	.49
Total	84,513	82,160	-	-	$22.34*	.27

*- Revenue is an estimated metric and is not guaranteed by the Steem Engine team. This number is based on a number of considerations not limited to extended ad partners.

Last Week's SportsTalkSocial.com Website Statistics

Day	Requests	Impressions	Clicks	CTR	Revenue	eCPM
9/24	18,499	17,836	-	-	$8.67*	0.49
9/23	21,029	20,399	-	-	$10.12*	0.50
9/22	18,687	18,041	-	-	$8.65*	0.48
9/21	19,747	19,124	1	0.01%	$9.26*	0.48
9/20	21,571	20,566	6	0.03%	$10.26*	0.50
9/19	16,399	15,807	32	0.20%	$10.42*	0.66
9/18	18,767	18,037	46	0.26%	$11.85*	0.66
Total	134,699	129,810	85	0.07%	$69.24*	0.53

*- Revenue is an estimated metric and is not guaranteed by the Steem Engine team. This number is based on a number of considerations not limited to extended ad partners.

Requests

Requests detail when SportsTalkSocial.com requests an ad to be displayed from the ad server.

Impressions

Impressions indicate how many people have viewed the ad. This is a key metric in tracking our site's performance in terms of how many tokens are purchased by the Steem Engine team.

Clicks

This simply describes the number of times an ad has been clicked.

CTR

CTR, also known as click through rate, is the way publishers can measure their advertising campaigns. It is calculated by taking the number of clicks of an ad and dividing it by 1000. Publishers would like to see a higher number here as it details their ad is successfully being viewed.

Revenue

This is what the ad server is anticipating our sites revenue to be. This number is only an estimate and is influenced on a number of outside factors.

eCPM

eCPM stands for effective cost per mille. It is the amount an advertiser will pay for one thousand visitors to see it's advertisements based on the ad servers metrics.

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