Structure of smart AD System

The digitization of the modern world has been giving us new ways and ideas of dealing business challenges. There have been waves of change taken place since the dawn of internet. We are getting more information and connectivity through the use of internet. Also, the business entities are exploring the network and reaching its customers more than before. Customers can explore the product and services from browsing the network and watching the ads provided by the advertisers. The StacksCity is networking project that has a vision to create a platform for the advertisers through ensuring them scam free platform and reaching customers based on the advertiser’s priority of location.

The project wants to construct an intelligent platform of advertisement which will be based on specific location. To achieve this goal, the StacksCity project has planned to create WiFi hostspot from the owner of Stacks router who will be sharing network with other web users. The StacksCity also has thought of utilizing the bandwidth of the users which left unused and thus creating an internet of things that will be the new integration of such network.

The StacksCity has been working relentlessly since 2014, to achieve the network platform that will make access to internet easy and efficient. StacksCity has been exploring the ways of data transmission, data storage system and the structure of interconnectivity. They have vision to build a modern and smart city that will have easy and available access to internet as well as a platform of network that will also help to integrate the process of internet of things within the business enterprise’s production and management system.

Structure of smart AD System:
The open WiFi ecosystem in public areas in the shape of sharing economy is what the StacksCity is trying establish. The owners of public areas can be a business entity or individual person who can invest to set up WiFi hotspots though installing the Stack router. After the completion of the set up, the WiFi hotspot will be initiated and it will become operational on the official website of StacksCity. The advertisers then will be able to make selection of preferred area from the official website and make bidding on the demand side platform and gain the right to advertise. The advertiser will thus generate revenue for the Stack router owner after deducting cost and will be deposited into the WiFi or Stacks router owner’s account in the form of a crypto currency, Stacks token.

The advertisement platform of such will provide accurate location-based advertising facility which is free from any fraud and intermediaries. And thus this project will have an efficient advertising channel. The profit that will be generated from the ad views will be distributed fairly and transparently.

The project is building a sharing economy based on the free WiFi ecosystem. The location based Service-Demand Side Platform (LBS-DSP) is an advertising ecosphere of service which is constructed from free WiFi hotspot. And these hotspots are based on the physical location. This way the advertisements get linked with the demand and prospective investors with resources from public traffic. The advertiser gets to select the desired location and set a bidding price which then given to the highest bidder.

Location based WiFi hotspot helps to get a visibility of customer positioning precisely. This location-based advertisement tool has control over the customers though influencing what, how and when to get ads. This type of advertising system provides more relevant information to the customer and sends personalized message as well as offer targeted to the specific customer base. Instead of giving customers spam, location based advertising provides customers relevant information that will increase the probability of high responses.

The StacksCity platform reflects the competitive price of the market accurately through making smart bidding. And this is ensured by the use of blockchain technology in advertising. Thus the advertisers will be asble to avoid malicious and manipulative bidding. In the business world, fraud in advertising is a big problem. And as blockchain technology is decentralized in nature providing peer-to-peer networks, it is capable of verifying immutable database or ledger which is available to all the members of the blockchain. Thus it creates a trust and compliance which is very much desired by the media and advertising processes. An effective advertising is going to change the way we are advertising now.