Start a Part Time Business - Business Startup Day 1 - Marketing

in #startup7 years ago

in the previous post : https://steemit.com/business/@breaktheinternet/start-a-part-time-business-business-startup-day-0

Continue...

Today, i finally pick two products and start 2 Facebook ads. Now let us take a look at the detail.

Product 1: Egg Mold Ring Cooking Tools Kitchen

Here's the link to detail about the product => click here

My desire audience: Women with age from 25 to 44, love cooking and love Facebook pages that share cooking recipe.

from there, i was able figure out my Facebook target audience. Take a look below:

Age: 22 - 44

Gender: Women

Country: USA

Detailed Targeting: Allrecipes.com, Best Recipes, Cooking At Home, Cooking Channel, Favorite Family Recipes, Mommy's Kitchen, Simply Recipes, Yummly

and MUST ALSO match at least ONE of the following

Interests > Additional Interests =>  Tasty

Now, Facebook will only show my ads to women who live in USA, with age from 22 -44. and she MUST like one of these Facebook pages i provided above (detail targeting) and ALSO MUST like "Tasty" Facebook page.

Here's the ads copy and image i use for advertising (Facebook post engagement ads). 

ad copy: 

 These novelty fried egg rings will turn your boring breakfast into a work of art. 

Order here ==>

They are non-stick and won't scuff your favorite pan, while the stay-cool handle help remove the molds from a hot pan without burning your fingers. 

ad image (click here to download):

Product 2: Personality Music Note Mug

Here's the link to detail about the product => click here

Take a look at my Facebook target audience below:

Age: 25 - 64

Gender: Women and Men

Country: USA

Detailed Targeting: Acoustic Guitar (magazine), akai professional, American Musical Supply, Chicago Music Exchange, gretsch drums, Guitar Life, Guitar Lovers, Guitar Magazine, Guitar Player Magazine, Guitar World, Guitarfetish.com, Guitarist (magazine), GuitarTricks.com, HearandPlay.com, I Love My Guitar, JamPlay.com,, justinguitar.com, Love Playing The Guitar, Musicnotes, Ormsby Guitars, Playing Guitar, Premier Guitar, reverb.com, Sam Ash, Sam Ash Music Stores, sweetwater, The Guitar Mag, Total Guitar, ultimateguitarcom, Vintage Guitar (magazine), Wild West Guitars, Young Guitar Magazine, zZounds

and MUST ALSO match at least ONE of the following

Interests > Hobbies and activities > Arts and music => Guitar

Now, Facebook will only show my ads to anyone who live in USA, with age from 25 -64. and she/he MUST like one of these Facebook pages i provided above (detail targeting) and ALSO MUST have hobbies and activities "Guitar" in their Facebook profile.

For this product, i only want to target people that love guitar instead of just anyone that love music. The reason is because if you look at the image that i used to advertising below, i think people love guitar will have more chance to buy the product.

Here's the ads copy and image i use for advertising (Facebook post engagement ads). 

ad copy: 

Love Music?

Then this mug is just perfect for you!

Order here ==>

Unique design,best gift for new year,,birthday,Christmas,music lovers.

High quality and suitable for hot and cold drinks. Beautiful addition to your room

ad image (click here to download):


Now, i need to wait for a couple of day so Facebook can show me result of my ads. i think i target the right people with the right ads but then again, i can be very wrong. So i only started with small budget of from $5 to $10 per day per ad for testing.

To be continued ...

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Excellent Read! Usually the marketing tutorials are not so detailed and they don't follow a real world example. I can't wait to see the results of the campaign!

Brilliant idea, and very strategic marketing ideas to pull in the $$$$$.....

I learn something new everyday... Thanks for sharing

Best of luck to you on your new business.

Some beautiful work of beautiful mind