Why #SmartNames on Vernacular TLD extensions are so important ?

The use of vernacular handshake top level domains (TLDs) can have significant benefits for onboarding non-English speaking populations, both in India and worldwide.

One major benefit is increased accessibility and usability for non-English speakers. English is often used as a lingua franca for the internet, and many websites and online services are only available in English. This can be a significant barrier for non-English speakers, who may struggle to navigate and use these platforms. By using vernacular TLDs, websites and online services can be made available in local languages, making them much more accessible and user-friendly for non-English speakers.

Another benefit is the promotion of linguistic diversity and cultural preservation. Many non-English speaking communities around the world are at risk of linguistic assimilation due to the dominance of English on the internet. By providing local language options and promoting the use of vernacular TLDs, we can help to preserve linguistic diversity and support the continued use of local languages. This is particularly important in India, where there are over 21 officially recognized languages and hundreds of dialects spoken.

Here we at Agaamin intent to promote English, Vernaculars and Even Emoji extensions. Talk about expressing yourself. We will launch the vernacular alphabet for the sound “bha” for bhara. Once these names are used as an identity layer for different apps not only will it lead to more privacy and ease of use, it will also onboard a significant number of people onto the internet who currently are intimidated by the internet. So, by incorporating Handshake login for your platforms, apps actually increase their prospective customer base. So there is a solid business case to push Handshake logins. We have started out with ones for INDIA but we will expand to extensions relevant to the whole world.

In addition, the use of vernacular TLDs can also help to foster a sense of community and belonging among non-English speaking populations. When people are able to access and use online platforms in their own language, it can create a sense of connection and belonging that can be difficult to achieve when using a foreign language. This can be particularly important for marginalized communities who may feel excluded from mainstream online spaces.

Overall, the use of vernacular TLDs can have many benefits for non-English speaking populations around the world. By increasing accessibility and usability, promoting linguistic diversity and cultural preservation, and fostering a sense of community, vernacular TLDs can help to make the internet a more inclusive and welcoming place for everyone.