A Pencil So Inspiring, It Turned a Copywriter Into a Graphic Designer

What does drawing have to do with copywriting?

Unless you're also a storyboarder, not much.

But when your client is the world's greatest pencil, drawing is at least 50% (if not more) of your concern.

Before I took on the Blackwing account, I couldn't draw to save my life.

By the time we launched "The Blackwing Experience" (https://blackwing602.com/pages/blackwing-experience)," I was able to draw all the famous Blackwing users you see in the event brochure below.

That's right, I drew those.

I never understood how people can work on an ad or marketing project without immersing themselves in the product in some way.

Learning how to draw to advertise a pencil didn't just make me a better artist, it made me a better copywriter.

Plus, it allowed me to create ads with headlines like the one for this post.