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I was thinking that we need more ways to consume STEEM other than advertising, which ruins the experience.

For instance? Want to earn yourself an avatar image? It costs XYZ STEEM. This will cause people to spend $20 or something realistic to buy their avatar, either by earning it, or buying it.

The steemit.com/shop/ could be created. Owned, and staffed by the blockchain itself.

Virtual products, virtual services, sold by the blockchain, that consume STEEM. This way people who hold value, or can buy value from traditional exchanges, and enjoy these virtual products and virtual services to beef up their steemit accounts with something other than SP.

https://steemit.com/steem/@intelliguy/let-s-use-steem-and-consume-it-in-our-new-steemit-shop