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RE: How businesses could use the STEEM blockchain to popularize their brands
The Steemit challenges are already being used by some companies as a way of not only advertising but also for idea and content generation. I like that idea very much. Actually, I have started considering it for my 2018 start-up (should it happen this year).
A lot of companies have jumped on the blogging band-wagon in 2016/17 and produced quality content because consumers get savvier. However, video seems to be the next big thing in online advertising. dTube might come in handy.
Then again, a system like Steemit might resuscitate blogging through shared rewards, which stimulate increased engagement.
In my analysis here I excluded companies working directly with the blockchain and cryptocurrencies as I'm sure many are already here as this can be viewed as a related field. But this is true, they are already posting and reaching out on this platform.
What would be the best examples of business who are already on here and doing it in your opinion?
Good luck with your startup idea, I'm sure you'll keep us posted! ;)
As far as blogging goes, there were many companies who started doing that much earlier and are continuing to reap the rewards. Many of those would be particularly adept at making the best of a platform like the steem blockchain. Talking about blogging and startups, I actually used to work for a startup some years back and the company blog was part of my numerous and various responsibilities.
You're right. The companies I was referring to were all blockchain-based. I cannot give you the best example, as I don't spend enough time on Steemit to be able to compare, but one that comes to mind (because I participated in their challenge) is Streamity. I noticed maybe one or two others recently, but can't remember their names. It looks like they all apply the same recipe via @originalworks. I haven't thought in too much detail about it yet, but I believe more specific tasks could produce more value for the challenger.
I think Steemit can be useful for a wide spectrum of companies. Just look at the breadth of topics covered by enterprising solopreneurs on here. Blogging won't go away. I just think that many companies leaped on it in the last few years as a tool for quick attention by providing pseudo-value. Now, there's so much mediocre content out there that people get bored of reading. Hence, video kicks in to entertain the general public and extract some sales.
To get buy-in from bigger companies, it'll require people (like you) who understand regular business requirements as well as blockchain/tokenization to make the transition easy and develop creative strategies. The complexity of Steemit is a tad off-putting for a DIYer, especially for newcomers - all those bots and vote-buying, Steem vs SP vs SBD... In contrast, companies already understand video. Once that's oversaturated, they may be ready to buy into a reward-sharing platforms like this.