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I am going to surmise that the HF20 will assist in that area a great deal. The extended time it takes people to get approved from sign up probably drops the retention rate.

The new fork automates it from what I understand.

Yeh that's it. The Steemit experience has to be better than its competitors (facebook/reddit) in as many ways as possible and the instant sign ups is something they still have in their advantage.

The quick sign ups and the communities aspect....

I believe we will be looking at things a lot differently in 90 days...by then we will have the hard fork, hopefully SMTs, and communities.