I feel like its kind of a waste of a domain and like you said confusing and offputting. We who are here understand the shitty communication we have so we forgive it but for a normie its hella intimidating and an info overload.
Have you seen the comments on an intro post? A noob doesn't know wtf to do with all that info. Also as results become more diversified people tend to find different domains such as dapps and front ends and have no cooking clue what's going on.
I was saying the other day steem is a shared universe but there is no golden thread that users can follow to help them click ooooh these are all interconnected and where they fit in the system