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RE: Steem as a Digital Currency

in #steem8 years ago

There are many cryptocurrencies which are technically superior to Bitcoin, but that doesn't mean they will necessarily succeed in the long run. In addition to brilliant technology, to be successful a project needs brilliant marketing. Plus Bitcoin already has an established networking effect to overcome.

The Ethereum team has done a good job on this front, which is one reason Ether has become the #2 crypto by market cap today. Vitalik & his team travel the world, speaking at conferences, developing business contacts, and getting companies interested in developing for the Ethereum ecosystem.

Steemit is well positioned for a similar marketing blitz due to its social nature. But what I haven't seen so far (or maybe I'm just not aware of it) is an effort to reach out to the commercial sector and get big companies excited about Steem. I think this should be a priority. The Steem price isn't going to recover from Joe Sixpack and Susie Soccermom buying a little here & there. It's going to take organizations & seasoned investors with deep pockets, who recognize the potential of the technology and see an increasing network effect leading to more adoption.