I agree, blogging is dead. although occasionally I still stumbled upon Medium (or Smashing Magazine for free wallpaper :D).

Is there any demographic data of the steem users? I always feel that steem is for old folks. Lol. (By old, I mean, > 30s) Even the best front end like steempeak still gave me those feeling...
IMO marketing without targeting the right demography is almost impossible. It will also defining how the UI/UX based on that demography preferences...