It's clear/concise/brief/to-the-point, well written. Plus, in my opinion, in terms of its value proposition and business idea (plus the gaps it fills in the markets) it makes for an excellent venture.

What I like best is that for once they give the "little guy" (investor) an opportunity to do/play what usually only the big investors can.

If they proceed as planned, I see huge potential for growth in the medium to long term.