How To Get More Followers on Instagram

Want to know how to get more Instagram followers? You don't need to pay for fake followers or use bots — just follow our guide.

5 simple steps to get more followers on Instagram

Step 1: Build the Groundwork

Build a thoughtful Instagram marketing strategy.
A clear plan is required if you want to be productive on social media.

Increasing your Instagram followers is an excellent place to start. However, followers alone will not make an Instagram account successful. Your goal should be part of a bigger strategy that is linked to your business strategy and social marketing objectives.

Consider the reasons you want more Instagram followers. What exactly do you want to achieve? Perhaps you'd like to:

increase brand awareness
increase product sales
Enhance traffic to your website.

Staying focused on these business-related goals will help you maintain consistency with your Instagram account. It will assist you in telling an attractive brand story that attracts to new profile visitors and assists in building (and keeping) a loyal following.

Define your target audience.
Ask yourself the following questions about the people you're attempting to reach:

Where do they live?
What do they do for a living?
When and how do people interact with Instagram?
What are their problems and obstacles?
The answers to these questions will help you create content that will connect with the Instagram users who are most likely to follow you.

They will also assist you in delivering consistent material that will keep your audience engaged in the long run.
To appear in searches, use keywords.
People must first find you on Instagram before they can follow you. However, not all of the text on Instagram is searchable. On Instagram, only two fields contribute to search results: name and username.

Your Instagram handle is your username. It should be consistent with the handle you use on other social networks, as this helps people locate you. Use your brand name or a variation of it that people are likely to search for when looking for your brand.

Your name can consist of up to 30 characters. Although you don't want to keyword-stuff, including your most relevant keyword in the name field can help you be found.

Step 2. Create great content
Design a gorgeous Instagram grid
Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Make the most of Stories highlights
Have you put a lot of work into an Instagram Story and aren't ready to say goodbye after 24 hours? Pinned Stories highlights are an excellent approach to expose your brand to visitors to your profile. So fill those highlights with useful information and content to persuade new visitors to follow you.

Don't forget to personalise the cover photos for your highlights. With their bespoke green accents, supplement maker Vega stays on-brand and plant-friendly.

Post consistently
Post consistently
Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

Tag your location
Tag relevant users
Encourage others to tag you
Share your Instagram account in other communications
Try to get featured
Aim for the Explore page
Follow relevant accounts
Engage with existing communities
Work with influencers in your niche
Collaborate with other brands
Use interactivity features in Stories
Pin your best comments
Keep learning
Learn from Instagram Insights

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >