I recently faced the same questions. I ran a paid campaign to promote Steem on Instagram and people who were interested in blockchain blogging started asking me questions. For example, why should I spend my time on Steemit instead of TikTok or Instagram. What is so unique about Steemit?

And that's when I realized that Steemit has nothing to offer people who are constantly scrolling through short videos. And that's great! I think people who can't give 2 seconds of their attention to a certain content are not needed here on Steemit.

Steem doesn't have to be like Facebook, Instagram, Tik Tok, etc. We need to follow our own unique path. Here it is worth mentioning the concept of "Proof-of-Brain". Only those who are not lazy to use their brain can succeed in Steem (in most cases). Steem can potentially become a club of people who can expertly share certain information. And I'm not talking only about some professionals. Each of us is an expert and eyewitness of our own life and only we can share true and exclusive information about it. The only question is whether we can interest the readers with this information.

I see the following messages when promoting Steem:

• Safe investments. Investors can profit, even in a bear market, thanks to post rewards and curation fees.
• Ability to blog without the need to create your own website. The presence of a formed community of readers. The opportunity to find people with common interests. The opportunity to earn on your own blog, thanks to your intelligence.
• A platform for sharing information in a specific niche.

I don't think Steem should be positioned as a social network. Everyone is already sick of DeFi, so I don't see the potential here either. I would bet on the involvement of educated people willing to exchange information.

Steem also needs developers, but I wouldn't recommend luring them with the possibility of DAO funding. I think there are very few projects capable of bringing more benefit than harm from the sale of the funds received.