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RE: What will it take for Steem to reach "the masses"?
Great point about a page looking like it's intended for an Asian audience. I think that experience is likely even more visceral for lots of visitors. For somebody browsing who expects English websites, pages in eastern languages in particular probably alert them to a potential scam (if they didn't already have their defenses up just for the crypto angle in this site's case).
I am one of the users who does not bother to see the trend zone, since it gives me the feeling that all those Asian accounts are from the same steemit team, because I do not think that all those accounts were created in the same year and at the same time, Asians took over the trend zone when the Tron Foundation took the right to steemit.