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RE: There is a better way to refer to this community than to call it "Steemit"
Well, I think they used different enough names and separate websites - steem.io and steemit.com. I don't think it's a problem for interfaces to include steem in their names - they are steem interfaces after all.
I agree, the more popular other options become, the more people will become cognicent of the fact that any single website is not synonymous with the underlying blockchain that powers it and that stores all the content.