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I have no idea if it would get funded or not but let's say we wanted to hire a professional Marketing firm. I could get a quote, write up what costs and benefits would be involved and see what the response is.

Thanks for the reply. I assume some of the parties advocating this system have already considered certain proposals, otherwise there wouldn't be impetus to move forward with this, so I was wondering what some of those specific plans are floating around in the private communication channels that are used to determine the fate of the rest of us.