I totally agreed with this. UI is very important if you want people to stick around.
The founders needs to hire a designer team and rewrite the whole thing. Adding a few features here and there is not going to cut it. This UI is so 1998, we need a sexy 21st century interface.
My suggestion would be to have a twitter like interface with a earn steem link that will redirect people to a home type page showing all different option to earn steem. ( blogging being one of them, betting, filling survey,etc..) developers could then create different kinds of app to earn steem that will be added to this page. Today we have many app but they aren't very usefull to mainstream users.
Also the reddit style format should go imo, this shouldn't be the reference for people who use this site, the reference should a twitter like social media and the blogging part should only be one way among many to earn steem. Just my 2 cents.