Backend is probably more important than front as the cogs need to turn faultlessly...

I agree..with a user interface that is amazing, if the back end if garbage, it will not be a site people use. Attracting people to a site is one thing...but if there are continuous issues like bugs and slowness, people will leave.

So I am all for the back end being up to par before making a major push. We are starting to see things happening as we speak. Over time, each improvement will build upon the other.

Thank you for your comment.