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RE: This has been a demonstration of optimal posting strategy under Hardfork 20.
Smartmarket also does, in fact they're better at it than MB is. But yes, the actual bidbots require you to do any curation math yourself, and I suppose making the curation math harder might hurt their market a tiny bit. But what I see on the various support forums is that there are a ton of users who aren't that sophisticated and judge whether the bot's vote size is enough for them by completely nonsensical criteria.
I guess bot users losing money is just a second-order version of the same effect.