Great Hunt!
Great helmet! I personally do not use a helmet when riding a bike and that is mainly because I do not want to carry it around all day long. But with this one you can just simply fold it and put it in your backpack without it needing the whole space in it. A futuristic design like this may lead to more people wearing helmets and therefore increase their safety. The price of $120 USD is on the upper range in my opinion (so better grab you one of them while they still offer their preorder -20% bonus).
Keep on the good work!
Yeah! you are right most of cyclist do not use a helmet because it's bulk but because of FEND I think many of cyclist push themselves to buy this foldable helmet for safeness. Thanks for your wonderful thought.