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RE: Paboco - Imagine a paper bottle in every hand!
Those who buy plastic will probably continue to do so, since it is cheap. And cost will always be a key variable when deciding on buying something as basic as a bottle. I do think innovation is needed in sustainable packaging. I hope this company is recycling paper, looks like a great product, specially if it can compete with glass/aluminum.
Its very likely that plastic ends up costing us way more in the long run with the costs of shipping and recycling, maybe governments could subsidize the cost to make it more competitive