How to use Steemit to make your website more visible on search engines
When you want to make your website more friendly for search engines, there are two ways you can do that. You can either work on the onsite SEO. Onsite optimization can be achieved in many ways. For example by placing appropriate keywords throughout your page.
However you can develop search engine friendliness of your website also with offsite measures. The most effective way to develop SEO with offsite measures is to put backlinks that refer to your website on highly respected external pages.
Not all backlinks to your website count for SEO
What most people do not know is that not all backlinks count for SEO. In order to know whether a link is increasing your SEO, you need to look at the source code. In Google Chrome you can see the source code simply by putting view-source: just before the url. You will then see the code that the browser interprets. A link has several components. Not all the components are compulsory and you can have much shorter forms. A link in code looks like that:
<a href='https://www.url.com' target='_blank' rel='nofollow noopener'
title='This link will take you away from steemit.com'>visible text in browser</a>
The importance of the nofollow attribute
When you have the attribute rel='nofollow' in a link, this means that search engines will jump it and therefore such a link will have no impact on SEO. Only links without the nofollow attribute matter for SEO.
In Steemit most links have the 'nofollow' attribute. But not all of them...
What matters for the weight of backlinks is the importance of the website it is placed on
The idea of offsite SEO is to put backlinks to your website on other pages. The higher the ranking of the page the link is placed upon, the more it will contribute to your SEO.
Steemit is a perfect place to put backlinks to your website
According to Alexa which ranks websites according to traffic and inbound links, steemit's rank is around 4'000 of all the websites on the internet! Close to steemit, we find websites of very big newspapers for example. Having backlinks to your website on steemit can have a very big impact on SEO.
Alexa ranking of steemit compared with websites of important newspapers:
| Title of website | Alexa Ranking |
|---|---|
| washingtontimes.com | 5700 |
| telegraphindia.com | 6400 |
| chicagotribune.com | 2700 |
| steemit.com | 4120 |
| busy.org | 51495 |
source: alexa.com
How to take away the nofollow attribute of your links on steemit
By some empirical tests and some research, I tried to figure out how it was possible to take away the nofollow attribute from your links on steemit. Because without the nofollow attribute, the backlinks actually count for SEO and because of Steemit's importance, they contribute in a significant way for SEO.
I examined the source code of around 20 steemit posts and found out that there is a threshold above which the links in the posts loose their nofollow attribute. It is directly related to the value of the post. It seems that this threshold lies at around 13 $. All posts that have a value higher than 13 $ do not have the nofollow attribute!
Posts with high value don't have the nofollow attribute in their links
For companies steemit can help to boost the visibility of their website on search engines
Companies can publish articles on steemit and implement backlinks to their own website. Using upvote bots or services like smartsteem, they can then bring the value of a post above 13 $. Having reached such a value, they will have the certainty that all the links in the post will be counting for SEO. So why not start your own company blog on steemit?
Thank you for reading my post. Feel free to upvote, comment, resteem or follow (@achim03).
Interesting links:
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Dear @achim03, thank you for sharing these useful informations and thanks to set a bounty in our Steem-bounty family.
I got your contact from @crypto.piotr and i agree you are very good writer.
It is very interesting that post over 13 dollars have visibility over Steemit, but it means i should make a post with title of my company web page and than i can find it in google search before web page?
Hi @intellihandling,
If you write a post on steemit about your company and use your company name in your title and subtitles then the chances are big that your steemit post will be above your own website in google search!
Probably that is not what you want. You could write an article about something surrounding your company and link your company website into this article. When the post has a value over $13, the link will be visible for search engines and it will help the visiblity on google of your website. Hope this makes sense :-)
@crypto.piotr has set 10.000 STEEM bounty on this post!
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Thank you @crypto.piotr to set a bounty for this good writer! You are a great man!
I actually had not thought of this; and it is a no brainer. I have some affiliate marketing sites and the current meta is to make a million Web 2.0's with content and backlinks. Steemit.com has a PA of 41 and a DA of 84. If you plan in advance you could have multiple links coming from a seperate account.
Hi @danile666,
You are totally right about that! Thanks a lot for your comment.
Fascinating read. Thanks for the insite. So how do we get to $13 without using bots?
You get lots of followers with high SP.
hi @metzli
Who would not like to have followers with high SP :)
Cheers, Piotr
Hi @clayrawlings,
Thank you for your comment and the resteem. It is greatly appreciated!
You point out an important aspect of this $13 threshold: it is quite difficult to achieve it without using bots or similar services. One solution would be to have higher steem prices but this is not really in our control. I believe that what @metzli suggest is indeed a possible answer which is however not so easy to achieve either. To get a post above $13 you definitely need good relationships on steemit ;-)
My higher voted post was more than $50 last year, and I still was an ant, no high sp, I got a blocktrades and oracle vote😃 with a cartoon about Ned.. It shows things are not impossible😉👼
Posted using Partiko Android
Thanks a lot for the resteem!
Agree with you @clayrawlings. That was indeed fascinatign read.
ps. Im not sure if any "commoner" can ever get to $13 without using bots :/
Cheers
Piotr
Wow, on Alexa, washingtontimes is lower than steemit :) nice! So if I understand this right...If we would put our links of steemit posts on twitter, facebook, other bloggs and websites (I don't mean like spamming, but like anything that's referring to the title) ... steem would rank higher? I think Alexa has pretty big impact and role. Specially when people look where to write about their business. And thank you @crypto.piotr for sharing good content. Re-steem!
Hi @worldfinances,
Thank you for your comment and the resteem. I think you got that right. I believe that Alexa uses parameters like number of visits, visit duration and number of inbound links to rank a website. So yes, the more links refer to articles on steemit, the better it will be for its Alexa ranking.
Interesting! I think I would be happy to have posts above 13$ SEO relevance or not! Looks like busy is a good steembased platform to use based on the information you published, or have i misinterpreted that?
By the way I found this post thanks to @crypto.piotr and I'm adding you to my follow list.
Posted using Partiko Android
hi @felt.buzz,
You are right that a 13$ post is always welcome ;-). Busy.org has actually also quite an interesting Alexa ranking. One should never forget that a post on steemit is also a post on busy, on ulog, on steemd, on partiko, ... so with one post you can reach many platforms which increases additionaly the value of such posts.
Thanks for the resteem. I appreciate ;-)
What a great article! Thank you very much for your research. Since you gave us the idea to start a company blog on steemit, we really started to like this platform. As you suggested and with your help, we brought our latest post above the value of $13 and it worked, the nofollow tags disapeared!
It's still early to say what the impact on our company website will be in terms of search engine ranking, but it certainly will be a positive one !
Gruess us Biel
Hi @lasercity,
Thank you very much for taking the time to read the article and post a comment! We'll keep in touch ;-)
Of course !
Dear @lasercity
Could you tell us more about your company blog? What is it about? Anything related to blockchain?
Yours
Piotr
Wow that is really good info to know it really feels like that number should go lower. $13 happened more back when steem was wroth a buck now it happens half as often. Thanks for the info.
Hi @stever82,
It is definitely easier to reach the $13 with higher steem prices. Hope we will go back there soon ;-). Hey thank you very much for the comment and the tipu upvote !
hmm, interesting.. Never really thought all that much about SEO. But interesting to learn a bit more about the gears and levers behind the scenes..
Hi @darrenfj,
Thank you very much for stopping by and your comment!
That makes sense. For the average person that is nearly unattainable. Wonder if it's they want to 'keep it quiet' so to speak. I've seen numerous articles in which would draw people in if the posting appeared elsewhere.
Hi @tryskele,
Thank you for stopping by and leaving a comment. At the moment it is really difficult to reach the 13$. With higher steem prices it might become easier however.