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Mark Lyford is a well-known scammer and I really don't recommend buying his products. If you already have, I suggest you ask your money back.

I concur, do not touch anything with this mans name on it

Steem algorithms are stll changing day after day.
I'm afraid it's too soon for a definitive guide

what do you mean with algorithm stll changing day after day?

I mean: reputation system has just being added.
Curation rewards formula was changed less than one month ago.
We don't know how steemit will be in a couple of months