Ivanka Trump wears her own label’s $158 dress to introduce her dad

 

IVANKA Trump doesn’t need a $2000 designer dress to make an impact.

The model entrepreneur introduced her father on the last night of the Republican Convention in Cleveland not in a high-fashion frock, but in a mass-market $US158 dress from her own label, according to Women’s Wear Daily. It may not have been the chicest choice — the bold red outfit she sported earlier in the day made more of an impact — but it was a smart one.

Ivanka’s basic, not-entirely-fitted bandage dress speaks not of her style aptitude but of her business savvy, her smarts, her capability as an advisor to her father and also her wealth — she owns her own company. Yet it also makes her more relatable. Unlike Michelle Obama, designers like Narciso Rodriguez and Maria Cornejo aren’t throwing stuff her way.

Her outfit — unassuming, vaguely sexy — puts the focus not only on her but also her father, and aligns them too. By wearing her own line, the 34-year-old mother of two is putting out the message that she’s an up-by-her-bootstraps, entrepreneurial kind of gal, too. The kind of person who you can trust — and, by extension, whose father you can trust with running the economy and making important decisions.

Also like her dad, she’ll take advantage of a business opportunity when she sees one: Ivanka Trump has worn exclusively her own label all four nights of the RNC. Ivanka’s mother-in-law, Melania, saw her fancy designer dress sell out after she wore it the first night of the convention. It won’t be surprising if Ivanka’s line gets a bump in sales at retailers like Macy’s and Lord & Taylor as well.This story originally appeared in the New York Post.