This is a good take away. However, there is one thing that trumps all of your points: story. Story is King. It is story which gives value to every one of the points you made. What good is fresh content if the story it is describing is stupid? What good is conversation if a story that is being talked about is worthless? What good is the promise of money if the story around that money is false? What good is positive atmosphere if the story it tells is all lies and deceit? The real bait is the story behind all these things. When story is king, everything else falls into place. I am merely arguing that the story be given a chance in the content itself, not just the platform.