If the love of Christ is explained incorrectly, it comes across as an exploitation of fear. When explained logically, it is thoroughly understood. Being saved is about having true understanding of Christ. Without true understanding of Him, you are not prepared to partake in what He has reserved for those who did seek to understand Him. It's like how you would treat a good friend if they took time out of their day for you. You would want to do something for them in return. Except what God did for us is create everything we see. All He asks is we merely accept that He is the Creator and to respect Him as such. Is hell really an unfair price to pay for rejecting one who gave you everything you ever had, and never held your faults against you? Ask yourself this.