This is a great start for the testing phase of the ads. If they were thrown right over the top of the posts out of nowhere, a lot of people who did not see the blog post by Steemit inc would be quite surprised. As more people become aware of the fact that ads are being implemented as a source of income for Steemit inc, I think making the ads more visible, instead of at the bottom of the comments, is a viable option.
Great point Steemit inc still need to make money to support themselves some how by test ads like this
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I'm just hoping that they use some of the ad money to buy some steem back, and hopefully burn it by sending it to @null.