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RE: 3 Problems With The New Logo - A Critical Review - How About A Community Contest To Fix The Logo?

in #steemit7 years ago

A great video. I like your explanations. Spot on about the colour; lack of contrast and greens are not easy to print well. I think I might unpack why the logo isn't iconic in another post - there's a lot of technical designer reaons why. But, you get the main points; it turns to mush when it's tiny and it's hard to interpret visually.
I don't agree with your third point. Yes, a good brand has a fixed colour scheme, but a logo has to often fit in (and stand out) with other logos and inside other (not Steemit) designs. For that reaons you supply variants so that the logo doesn't either end up sticking out awkwardly or some random designer doesn't take it upon themselves to create a variant anyway. An example of this is the social media icons on the voting line at the end of your steemit post; all of those logos are still easily recognised even though they are white/dark grey and don't have their original colours.

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Great feedback. You're right, I missed on the 3rd point. Thanks for a stronger thought there.

I would love to hear how you unpack the branding more.
For me branding is just a passion and hobby. I'm not an expert, but I pay attention to it continuously. I love to learn about it.

If you get deeper into the technical design reasons regarding our new logo, let me know. I'd love to read the post.

I'm a graphic design educator of 17+ years. I don't consider myself a branding expert but I know a bit about logo design. It's going to take me a few days to write the post in amongst other things. I'll comment with a link when it's done.

I'm going to officially take this off my todo list: sorry. Getting much too busy.
A quick summary of why the logo isn't iconic:
When small, it doesn't have a well defined shape; it looks like a circle that was drawn badly. The tips should stick out more when small and less when medium / large. Look at the logo in the top left - tips out too far.
The counter-space (that's the white) disturbs the over silohette of the shape. It's fine when the logo is medium sized but becomes indistinguishable at smaller sizes.
I think the logo tries to do too many things - and thus never really settles on anything that the brain decides that's it. Common mistake in logo design nowadays.