If it was just a site with a couple of hundred whales, it wouldn't be much of an investment.

The minnows make the site through hundreds and thousands of contributions per day in the form of posts and comments which in turn contributes to a greater web presence with an increased ranking.

It's not fair for the ones who were lucky enough to get in first to be the only ones to profit from the majority of users who are actually pushing the site forward.

And anyway ...the whales WILL profit from the increased value of their STEEM wallet.