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RE: Steemit is not a "Scam" — The intrinsic value originates from the content you create within this ecosystem.
I would say the value mostly originates from the value of the system: the software, its design and that there are people providing services to back it, such as miners, witnesses and traders - as well as content creators and curators.
But the primary value is in the promise the system itself is making about how it works, not the content per se.