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Steem and Steemit are separate companies last I knew.
But the idea of a coin/token swap is quite intimidating to me.
As a developer, it adds a level of uncertainty that is alarming.

Yes, it looks like steemit.com (and possibly steemit,inc) were sold and somehow there is also going to be a steem token swap as well as migration of existing apps...

so we never get SMT? nice scam

They are doing a token swap for the existing coins...