Amazon using Bitcoin?

So, this is off topic for my usual posts, but I figure there are enough people here who have theories on what would happen to Bitcoin or any other cryptocurrency if a major player like Amazon started accepting payment from them.

I can't help but think this would change the perspective the whole world has on digital coin.

I am a total novice to all of this, but really interested in where the long term benefits lay. I know there is no straightforward answer and probably many differing opinions; but if any of you want to start a dialogue, I would love to hear your thoughts on this.

Thanks!