What is the main goal of SEO promotion? – site optimization (Content) for search engines

What ?

SEO (Search Engine Optimization) is a comprehensive development and promotion of a website in order to get into the TOP 📈 in the results of search engines (for exampleGoogle).

The higher the position of the site in the search results, the more users go to it.

How is the promotion result manifested?
⠀
✅ Gradual growth of positions and reaching the TOP of search results.
✅ Growth of site visitors.
✅ Increasing conversion and revenue growth.

SEO pros and cons:

➕ No need to pay for users who came from the search (as in contextual advertising).
➕ Organic traffic is one of the most high-quality and inexpensive channels for attracting traffic.
➕ You can work with a fairly wide list of queries.
➕ The technical condition of the site is improving.
➕ The usability (usability) of the site is improved.
➕ Long lasting effect. The effect of optimization may persist for some time even if the promotion is stopped.
➖ The result does not appear immediately. On average 3 to 6 months.
➖ Costs for website development. Improvements may be required to improve the technical side of the site.
➖ Additional costs for link building and quality content creation.

❌ Who Shouldn't Use SEO?

🔺 Landingpage (one-page sites);
🔺 Sites on constructors (for exampleTilda);
🔺 Results are needed here and now.