And if they can keep fine tuning and increasing that revenue, while continuing to keep costs low, there is no reason for them to keep selling steem, which should help the price of steem bounce a little.

Then if they can get more users on the site, those revenue numbers could really ramp up and then they would have enough revenue for all kinds of options.

Like paying some out to bloggers, advertising budgets, buying back steem etc...

All kinds of fun things :)