Never saw it as strictly money making, but rather, people rewarded for quality content - you post an excellent post on Facebook - nothing - on Steemit - social response, rewards encouraging more quality content, which is great.

Just dropped a new post myself, https://steemit.com/travel/@kashmirz/sydney-trains-24-hour-strike-and-life-in-motion check it out if you get a chance #vincentb unite!