Nobody is questioning the money making ability on this platform. In that sense the capitalist platform is acceptable. The use of the bid bots is what is causing us to question the ethics. I mean, in the real writing world it is similar to paying someone to buy your book in the market. Silly and definitely unethical to show sales. That said, the way this platform operates is through bid bot as a marketing tool. So, is it ethical? I will leave that open as of now.