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RE: Steemdrive: New Zealand's First Billboard Campaign - Auckland the City of Sails!
Leading by example. That's what I'm talking about! Thanks for taking the initiative like this. Hopefully more people follow suit in their respective cities. :)
I'd rather they hit up their social networks and online hangouts, than their cities.
Billboards are cool and retro, but I don't see how this is an efficient use of community funding when online campaigns have so much better reach and return on investments. When's the last time you saw reddit, facebook or google advertised on signs along the street? It's old fashioned and cumbersome.
I love seeing the community get together and funding something cool, but this is not an optimal way to get anything off the ground when we're not even close to hitting a whole percent of the online market.
Hey @spookypooky I don't see the billboard campaign as a replacement for online marketing, I see it as supplementary. I always use the analogy of Coca-Cola, they are omnipresent and top-of-mind, their ads are on billboards, vehicles, coffee shops, TV, you name it.
My major is marketing and what I learnt is that it can take up to 8 engagements with a user before they decide to try a product or service. They may not click a banner immediately, they could consider it a scam or internet gimmick, however if they saw it on a billboard previously, it gives it some "real world" validity, if a company is spending on a billboard, the public sees them as more legit, especially because of the price tag and impact.
There are arguments that internet advertising brings the "trolls" and undesirables, but I would never go onto someone's post and put their idea down. The important thing here is that the community comes together and the billboards lift spirits, my kids drive past with me and say "Dad, look ... Steemit!", can internet advertising do that?
it gives it some "real world" validity
virtual and reall world as one part is great idea.
just like coca cola, and the most recent one pokemon go a combination between online gaming and real world.
so advertising steemit online and offline is a perfect idea :=)
Thank you @minergate123, we have to power to explore all avenues so why not do it. Pokemon was really clever, hats off to those guys. Maybe we need Steemed Glasses, instead of Google Glass :)
I gotta say, I kinda thought the same thing as spooky at first, but your logic makes sense to me. I probably would never click on an ad for Steemit online, I would honestly bet that it is some sort of scam. But seeing it on a billboard in real life does seem to give it some legitimacy, even if that's just a psychological trick. Keep up the good work!
Thank you @dexter-k , we truly hope that the billboard campaign will gain worldwide trust for Steemit and make it become a common household brand! Appreciate the support.
Good argument, upvote and supported :)
Thank you @tosch keep on Steemin'
You crack me up lol
Agree with you
:) yay!
all the money that is going to pay for these billboards could be money that goes to artists and people actually using steemit... already some people who are artists and writers i recommended got a bit discouraged because the got 50 cents while things like this which are temporary (their stories will be on steemit forever) get $6000+
that's fine that is what the people decide to vote on. but if people contribute content and get almost nothing, and are promoting to social networks to get upvotes (which are not worth much if the people are not whales) well they might as well forget that and go back to using their blog, fb, etc.
Hi @decrypt, I understand fully your frustration. I am saddened to see the wasteland of low voted posts, we are here to change that. By voting for us, you are voting for a future "whale of the people", we already have some professional curators on our team and we need to make them stronger so they can help you. We are working on curation bots, so we can upvote the posts of others and help uplift everyone on Steemit when we are large enough, @steemdrive has a huge vision and it includes all of you. The more people vote for us, the more change we can bring about faster!
I live in San Francisco a major area for tech startups. I see Apple and many other tech companies advertising by billboard. As @steemdrive said it is supplementary to online advertising. A few years back I used to work at a restaurant as a waiter. There was a large patio that overlooked the downtown area. EVERYDAY I would get a perfect view of the Apple billboard and I own mac computers and an iphone. So who knows it doesn't hurt.
My thoughts exactly, hence I did this - https://steemit.com/crowdfunding/@spartanza/steemit-marketing-campaign-for-south-africa
Thank you @piedpiper, we have many people on our team, from all over but not nearly enough, we want to cover the whole world!
^^Also from Auckland :) Let me know if I can help out. have you considered near the airport?
Hey, we have a New Zealand liaison @cryptoiskey, and the sites are already chosen for this campaign. I can have you as a backup liaison or perhaps you would like to work on different advertising projects with us. Contact me in Steemit.chat. - thecryptodrive
I live in Auckland and I would be dam proud to see a Steemit billboard here
Fantastic!! Will see it soon!!