Absolutely spot on. You know, I'm looking at the new content all the time but I'm absolutely not going to click on "pictures of my cat" whereas I'm definitely going to click on "5 stupid things my cat does that's different" - and jesus, find your sweet spot and roll with it. If "5 tips to achieve success" posts aren't killing it, don't complain, do something different. Good post - another resteem from me :)