Thanks @steemmarketing, I totally agree. I know it's important to Brand yourself and that includes your name i.e Username here at Steemit. I know some like to use creative nicknames ... so of them are pretty bizarre. That tends to Brand your name on a Steemit level ( which is fine) but for me personally I chose my Name. Personally, it just seems more Brandable on "macro" level ; on Steemit and outside Steemit as well.