One of the better ideas that has been circulating regarding the issue of Steem advertising is the positioning of a random post from the promoted tab as the top post in the other tabs. This chance would be based on the ratio of SBD that has been used to promote it, divided by the total amount used by all promoted posts. This would be relatively simple to implement as a User Interface change, all of the backend promotion code already exists on the blockchain. This SBD is burned to Null, reducing the Supply of SBD, and raising its price. The promotion payment option should be expanded to include the ability to burn Steem to Null as well as SBD, and count for 1.1x the witness feed market price of SBD.