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you are right, Golos.io is something similar (I would even say a copy of steemit) and yes, there are boshinshno exactly Russian-speaking. I meant that few people know about such projects. Few people are interested.
It's more a matter of habit, when a person does not have the desire to learn something new .. Vk.com confirm this, there are few people to share their thoughts, basically post ridiculous pictures and correspond with each other ...