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I mean it's paying for advertisement which should be okay if you think it's worth the trending time, but even better would be if the owners of the service take no cut thus giving all of the profits to the delegators, i.e. SP holders and making SP an even stronger investment for those looking to sell votes.

It's not like they work that hard daily to earn the cuts they take.

Yeah it's the cut. The eye should firmly be on keeping the value in locked up steem. I guess a lot of them will learn though. It's certainly a different looking market these days!