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Many people think that cooking is a tiring and complicated activity. And cooking can also be fun and fun activities.

In order to make cooking as a fun activity, Indofood just launched a site www.masakapaya.com in Indofood Tower, Jakarta, Wednesday (6/12/2017). This site can be a new friend in the kitchen that faithfully accompany and accompany you in serving delicious cuisine at home. Not only that this site can also provide a more enjoyable cooking experience for consumers, especially for those who are just starting to cook.

Fierman Authar as Head of Consumer Engagement Corporate Marketing ICBP said cooking and eating together can be a means to strengthen family relationships.

"Recognizing that cooking and eating together is a special experience that can strengthen family relationships, ICBP brings friends in the kitchen for Indonesian consumptions in the form of a complete cooking and culinary site," Fierman said.

Fierman added that the relaunched site further reinforces ICBP's position as a company that not only presents quality Indonesian food products from generation to generation but also brings innovation as a fulfillment of diverse consumer needs.

Www.masakapaya.com site itself is designed with various features that are user friendly and tailored to the needs of consumers. You can click on the menu "Cook What Ya" to get a list of selectable meju based on ingredients and spices available in your kitchen. Not only that, there are also cooking recipe videos, including celebrity-style cooking videos that allow you to create home-style dishes to special events like Ramadan, Lebaran, social gathering, birthday, Christmas and New Year.

New Innovation in Culinary World

Meanwhile, Vivi Juliana, Digital Engagement Manager of Corporate Marketing ICBP said, you can also come to give your recipe idea at www.masakapaya.com. You can interact with nutritionists on nutritional information through the gizipedia feature. Any interactions you make on this site will earn points. The more active consumers interact at www.masakapaya.com, the more points can be collected to get attractive prizes.

If you are not familiar with cooking utensils, do not worry, you can use the masakpedia feature that provides complete information about cooking activities.

The launch of this site was also attended by Widi Mulia and Ched Chandra Yudasswara to share inspirational experiences in cooking. According to Chef Chandra, people understand well how important it is to cook. Unfortunately, it is often confronted with general questions about what the menu wants to be processed.

"People already understand that cooking is important, just a lot of confused, what to cook, yes what the seasoning is, how to process it .. At www.masakapaya.com, not only answer our needs in cooking, the importance of cooking to strengthen family relationships, "said Chef Chandra.

Do you know what you want to cook today?