What is Suchapp?
Suchapp is a multi-channel messaging platform built on enterprise-level blockchain. Suchapp is aiming to disrupt the social media/messaging industry by developing an integrated multi-channel messaging app for communicating with friends, businesses and like-minded people. It has a self-sustainable ecosystem with additional capabilities for trading goods and services and executing financial transactions. The app will have its own digital currency (SPS token), enabling movement of value between all stakeholders seamlessly.

Market/Business opportunities

• Social/messaging platforms
  Globally, messaging platforms on smartphones are amongst the most widely used communication tools. They are increasingly evolving to be integrated communication hubs offering services including games, trade, payment solutions, service delivery and much more. The global social/messaging industry is currently worth $90 billion and is likely to be worth more than $120 billion by 2020. Suchapp aims to be one of the top 5 messaging apps in the next 5 years. The strategy of rolling out in 178 countries with 16 localised versions of the app will ensure that it is ready for mass adoption on a global scale.

• Mobile commerce
  The global mobile commerce market is expected to be worth $467.3 Billion in 2019. However, the market is primarily controlled by big online retailers such as Amazon, Alibaba etc. There are no integrated platforms currently available for small to medium sized businesses to communicate, trade and transact with different stakeholders. Suchapp could plug this gap by letting users trade goods and services and transact directly within the app through it's own digital currency.

Management
Executive team is led by Ronny Shany, who is a co-founder and CEO with considerable experience in Media and Entertainment. He also has business interest in block-chains, cryptocurrencies, Fintech, Software's etc. The team has an optimal mix of engineers, marketing specialists, legal and financial experts along with blockchain, finance and media advisers. I believe the team's vast experience and understanding of the market should be a great positive in executing the project as planned.

Valuation
Although it is a challenging task to value an ICO, based on the available information and estimates, we can arrive at a rough estimated value for it. I expect Suchapp to capture at least 5% market share from existing social media/messaging players and create new revenue streams through its mobile commerce platform and payment solutions. If Suchapp is successful in establishing itself as one of the top 5 social/messaging platform, even on a conservative estimate, it can be worth at least US$10-12 Billion in the next 5 years. Total supply of tokens available is 25 Billion. This results in an estimated value of ~US$0.5 per token, whereas the tokens are offered at US$0.005, a potential 100x return on investment in 5 years.

Conclusion
Suchapp is an exciting project with great potential to be a market leader in the coming years. The product is almost ready for mass global roll-out in a few months, which adds credibility to the project. The executive team appears to be capable of executing the project as planned. Overall, Suchapp appears to be strategically well-placed to ride the next wave of growth in technological advancement.

In terms of valuation, the tokens appear to be priced conservatively with substantial room for prices to grow further. Please note that the valuation discussed is based long-term potential and reflects a target price in the medium- to long-term. Initial euphoria and speculations could make the prices volatile after ICO in the short-run. However, prices will stabilise and will move closer to intrinsic value in the long-run. I wouldn't speculate on initial spike or listing gains, rather would hold it for the long-run.

Find more information on the project, roadmap, whitepaper etc, please visit: http://go.suchapp.io/u6pz

Disclaimer: Opinions expressed and information discussed in this article are highly general in nature and does not take into account your personal situation. You must do your own research or seek professional advice before investing.