I Wrote a New Book, and It's Publishing Soon

Pat Flynn has written a new book, and it's publishing in August 2019! It's called Superfans, and it's all about creating superfans for your business.

I Wrote a New Book, and It’s Publishing Soon!

I'm incredibly excited about this post, because it's the first public announcement about a really big milestone coming up this summer!

( No , not FlynnCon, although I am definitely excited about that !)

Team Flynn, please mark your calendars for August 13 , because that's the day my next book launches .

I'm so amped to share more with you, so read on to learn about the process that's gone into writing and creating the book--and of course, stay tuned for the big uncover: what the book is called and what it's going to be about.

Why I Selected to Self-Publish( Again)
This book has been in the works for a while--about five years, in fact.

And like my previous books, I'll be self-publishing it.

When I was working on my 2016 book, Will It Fly ?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money , I was grappling with the decision to publish it myself or go with a traditional publisher. I've even had agents and publishers reaching out, ready to work with me on my next book.

I selected the self-publishing route.

Although there are a lot of pros that come with working with a traditional publisher( like a monetary advance and distribution in physical bookstores ), as I was writing Will It Fly ?, I learned that traditional publishing would likely mean giving up control over things like creative direction and content. Since most people end up doing most of their own marketing anyway, I constructed the choice to self-publish.

I may end up going traditional in the future, though, mainly because I'm very curious about experiencing the process first hand, but also I know distribution and mainstream media can be much wider. But I'll save that for another book idea I have in mind( hehe !).

My most recent book before this one was the second edition of my memoir, Let Go , which I also self-published and funded through Kickstarter in 2018. It was the first full-color print book with a gorgeous graphic treatment that I've worked on with Team SPI, and I'm in awe of how it came out.