No Matter What You Sell, Don’t Try to Market to Everyone

One of the fundamentals of a small business marketing strategy is to determine who your target market is. By definition, a target market is a particular group of consumers or businesses at which a product or service is aimed. That makes sense, right? However, the concept becomes blurry when you sell or service or product that literally ANYONE can use. Does that mean your marketing message should target…. everyone? Here’s why you shouldn’t spend your marketing dollars trying to market to everyone.

Why define your target market

Target markets help businesses craft compelling market strategies that can lead to successful market growth. When you identify a target market, you can improve your overall marketing outcomes. Understanding your primary, secondary, and tertiary target markets help you not only create the most compelling marketing message but also where to spend your marketing dollars. You can try to categorize your target markets even further by demographics, psychographics, geographics, or behaviors.
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