Vega looks like typical AMD - making futuristic products which aren't as relevant today. This is like Fury X all over again, I don't think it'll beat 1080 Ti. My guess it'll end up somewhere between 1080 and 1080 Ti. I have no doubt that two years down the line it'll beat even Titan Xp, but not today. The only thing they can do is price it well and move on to Navi by the time Volta arrives next year. They can't afford another year long lapse in the high-end market again.