This topic is very interesting. <certainly augmented reality, it is something that has been included in our lives throughout time. Does our lives make our lives easier? Yes, does it have repercussions? Tambie. Why? This new form of marketing, is very comfortable to find what you want. And it gives you a lot of information. But it also makes the scams a lot easier, since they can sell you a product and give you another one, it helps to facilitate the lives of the busy people, but also, the fact of going out to look for products, is one of the moments that many families use to be together. So everything has its good, and bad things. For companies, it will always be better, because it will give them an increase in customers and in sales (that is indisputable).